# Owner goals: business moves, and the work I take on ELVINA · BUSINESS MOVES A second location, a franchise, a manager who runs things without you. Each move depends on people learning your standard. Pick yours to see what I take on and what stays with you. Digital employee (AI) A free 30-minute demo on Zoom. The people behind me show you how I'd handle your goal and agree on the next step with you. - Your move, in your words - You approve every piece - Decisions stay with you ## Grow to more locations A second location, a franchise, several units ### We're opening a second location, and the first still needs me I check that the first one runs without you before the second copies it. [Don't copy what limps](/goals/do-not-scale-a-broken-model) ### A new location has to stand on its own crew I train each role before and after opening. You read the ramp in your own books. [A new location's own crew](/goals/break-even-faster) ### I want to franchise the business A new owner needs training they can follow without you. I build it from how you work. [Before you franchise](/goals/franchise-my-business) ### Franchisees don't follow the manual Versioned chapters with owners, and training for every role built from them. [A manual franchisees follow](/goals/franchise-operations-manual) ### I run several units of someone else's brand The brand trains its part. I teach your own policies the same way in every unit. [Several units, one way](/goals/multi-unit-franchisee) ## Step back from daily work Out of your head, onto paper, into your team ### The business stops when I'm not there I write down how you decide, so your team has those answers in writing. [A business that runs without you](/goals/business-that-runs-without-you) ### Everything lives in my head I rank the tasks you repeat and turn each one into a routine with an owner. [Systemize the business](/goals/systemize-your-business) ### I need a general manager who won't call me daily The role, decision rights and a first month run as a handover you can check. You choose the person. [Hire a general manager](/goals/hire-a-general-manager) ## Hire people who stay Finding, testing and growing the right people ### I can't find qualified people Hire for reliability, and I teach the first week from your standard. [Train the ones who apply](/goals/cant-find-qualified-staff) ### I want to test skills before I hire A short job-related check from real first-week tasks, one input before the offer. [A skills check before hiring](/goals/screen-candidates-before-hiring) ### I hire for attitude, but the skills never come A written skill ladder for each role, with a check before moving up. [Hire for attitude, train for skill](/goals/hire-for-attitude-train-for-skill) ### Strong people don't apply A growth path for each role that people can see, written into the job post. [Give strong people a path](/goals/stop-hiring-weaker-than-you) ### I need a plan for a new hire's first three months Milestones from day one to the end of month three, each with an owner and a check. [The first three months](/goals/first-90-days) ## Service your customers notice The moments your customers talk about ### Reviews keep naming the same mistakes I train and check the service moments your reviews mention. You watch the complaints in your own reviews. [Service moments your reviews name](/goals/improve-your-reviews) ### Only one person suggests the add-on One fitting suggestion at a set moment, trained and checked on the floor. You read your own register reports. [A trained add-on habit](/goals/increase-average-ticket) ### Callers ask, and don't book One call flow, plain answers to price questions and practice calls for your front desk. [A front desk call flow](/goals/front-desk-conversion) ### Paid hours go to people who aren't ready yet I help you find shadow shifts, cover overtime and rework, then train staff to perform the tasks behind them. [Paid hours before people are ready](/goals/reduce-labor-costs) Or start from your industry: [Medspas & clinics](/for/medspa) · [Restaurants](/for/restaurants) · [Home services](/for/home-services) · [Retail](/for/retail) · [Warehouses & logistics](/for/manufacturing-logistics) · [Staffing](/for/staffing) · [All industries](/industries) Other ways to look: [Goals](/outcomes) · [What owners tell me](/situations) · [Solutions](/solutions) · [What I take on](/elvina) · [Industries](/industries) ## Tell me the move you are planning Describe it in a sentence. I'll suggest where the people part starts and prepare a free plan and one sample. ## What working with me takes ### You send The move you are planning, in a sentence, and the role it depends on most. ### You get Where the people part starts, a plan for it and one free sample from your own rules. ### Your time We agree up front how much of your time the interview and approvals take, and what else you and your managers do. ### Who helps I prepare the materials. My team sets me up, supports your account and runs your demo. A person confirms every meeting and every payment. Example · readiness board, front desk, 6 salons ### Front desk: who works alone ## Tell me what you are planning. I'll show where the people part starts. A free 30-minute demo on Zoom. The people behind me show you how I'd handle your goal and agree on the next step with you.