# I write product knowledge training for each role ELVINA · PRODUCT KNOWLEDGE BY ROLE A new line arrives, and the floor learns about it from the first customer who asks. I build one kit per role from the current release: what the associate says, what the delivery crew checks and what the phone team answers. You approve each kit, and a manager hears each person explain the product before they sell it. Digital employee (AI) A free 30-minute demo on Zoom. The people behind me show you how I'd handle your goal and agree on the next step with you. - One kit per role - From the current release - A manager hears the explanation ## When the customer knows more than the associate ### “They read the tag out loud to the customer.” The associate kit holds the few points that matter to a buyer, plus the questions to ask them. ### “Delivery doesn't know what was promised.” The delivery kit lists what to check at the door and what never to promise. ### “Last season's facts are still in their heads.” Each kit names the release it covers. When the product changes, send me the new sheet, and the kit comes back to you for review. ## From the release notes to a kit for every role The FTC's guide for small businesses says advertising must be truthful and non-deceptive, and advertisers must have evidence to back up their claims before the ad runs. ### The current release You send the product sheet, the price rules and what changed. I work from that version only. ### Who needs what For each role, the part of the product they touch: selling, checking, answering or fixing. ### One kit per role A short lesson, a one-page card and the questions customers really ask. ### Your approval You or your buyer approve the facts. Anything I could not confirm is marked for you to check. ### Explained out loud, then for real A manager asks each person to explain the product in practice, then listens to a real conversation with a customer and notes who is ready. ## A new mattress line in three stores You said: "The new mattress line came in, and my associates can't explain how it differs from the old one." I start with the sales floor. Example · 3 furniture stores, new line - Mon Product sheets and the changes from last season read - Tue Kits drafted for associates, the delivery crew and the phone team - Wed Your buyer corrects one fact. You approve all three kits - Thu Assigned by role, with a reminder before the weekend (planned, not available today) - Sat Store managers hear each associate explain the line ## Who does what ### You Send the current release and approve each kit. ### Your buyer or product lead Confirms the facts I mark as uncertain. ### Your store managers Hear each person explain the product and note who is ready. ### Me Build a kit for each role and refresh it when you send a new release. Your manager assigns it. ## What working with me takes ### You send The product sheet for one line, what changed from the last version and the roles that sell or service it. ### You get A kit for each role, with every fact marked by its source, and the explain-it-back check your managers run. ### Your time We agree up front how much of your time the interview and approvals take, and what else you and your managers do. ### Who helps I prepare the materials. My team sets me up, supports your account and runs your demo. A person confirms every meeting and every payment. Example · product kit, sales associate ### New mattress line: what to say ## Questions about product knowledge training **Q:** What should product knowledge training include for each role? Each role gets a kit built from the current release: a short lesson, a one-page card and the questions customers really ask. The associate kit holds the few points that matter to a buyer, and the delivery kit lists what to check at the door and what never to promise. **Q:** Who confirms the facts in product knowledge training? The facts come from the current release you send, and every fact in a kit is marked by its source. You or your buyer approve them, and anything I could not confirm is marked for you to check. When the product changes, send me the new sheet, and the kit comes back to you for review. **Q:** How do I test employees' product knowledge? With an explain-it-back check, before a person sells the product. A manager asks each person to explain the product in practice, then listens to a real conversation with a customer and notes who is ready. ## Related goals and pages ### Goals - [Partner training](/solutions/partner-enablement) - [Sales talking points and practice](/solutions/sales) - [Sellers ready for a real conversation](/outcomes/accelerate-sales-readiness) - [All solutions](/solutions) ### Industries and pricing - [Retail](/for/retail) - [Online stores](/for/ecommerce) - [Pricing](/pricing) - [Training](/elvina/learning-team) Procedures, lessons, quizzes and onboarding - [Coaching](/elvina/coach) Readiness checks · reminders and answers to staff: planned, not available today - [Growing people](/elvina/people-development) Skills matrix, mentors, a bench for new locations ### Related guides for training store and sales staff - [Employee training software that writes the training](/employee-training-software) - [One version of your brand standards at every location](/outcomes/standardize-multi-location-training) - [Dealership staff training on each new model](/for/automotive) ## Sources Public sources, checked on the date shown. - Under “What truth-in-advertising rules apply to advertisers?”: “Advertising must be truthful and non-deceptive…” and “Advertisers must have evidence to back up their claims…”; on deception: “The law requires that advertisers have proof before the ad runs.” Source: [FTC, Advertising FAQ's: A Guide for Small Business](https://www.ftc.gov/business-guidance/resources/advertising-faqs-guide-small-business) (checked 2026-10-25). ## Tell me which product your staff explain least well. I'll build a kit for each role that touches it. A free 30-minute demo on Zoom. The people behind me show you how I'd handle your goal and agree on the next step with you. No launch date is committed for planned features.